It’s fair to say that branding, or corporate identity as it was once called, has been the lifeblood of Ledgard Jepson for the last 30 years. We have created everything from a simple corporate logo through to a full-blown brand strategy for some pretty big UK clients, and even a few overseas, including World Health Organisation, British Land, A Plant, Birmingham Museums and the largest employer in Egypt, Ezz Steel.
As you can imagine with such vast experience, we have developed our own branding process and methodologies that are tried and tested on large and small companies. Whilst each has their own specific requirements, budgets and outcomes, our process is not a one-size-fits-all, instead it’s robust and agile enough to work, whatever the client is looking to achieve.
Our process is based on sound strategic thinking and is the perfect marriage between business understanding and logic, as well as a deep passion for creativity and innovation.
Steps one and two blend an in-depth understanding of your business with strategy and narrative to provide a core proposition and brand promise. Step three provides the creative spark and big ideas, whilst step four is about creating the brand platform and guidelines for consistent application across all touch points. Finally, step five is about embedding the brand into your organisation and culture; making sure that it excites and inspires internally before spreading the word to your customers so that everyone is on-board from the outset.
We are not about presenting a fait accompli, we involve our clients at every step of the way and make sure they are happy before moving on. We believe that branding should be an exciting and rewarding time for everyone involved, and like to make sure its also enjoyable as well.
- Brand strategy
- Brand positioning
- Brand identity and logo design
- Research Naming and architecture
- Brand guidelines Brand activation
- Photography and art direction
- Copywriting and tone of voice