Delivering Brand Clarity® without compromise
We create brands that hit the right notes with your audience and present a clear picture of what makes you stand out in your markets. We're an agency with decades of experience creating and launching new brands, as well as breathing new life into old ones.
Discover more about our approach
Our Brand Clarity® process has been developed over many years of working with companies of all shapes and sizes. It is both iterative and consultative with each stage approved before moving onto the next, allowing us to keep a tight rein on costs and manage any conflict along the way.
Discover, digest & define
Getting to the heart of what matters to you.
Through a combination of desktop research, site visits, meetings with you and your stakeholders or a series of brand workshops, we are able to digest the brief and get a handle on project aspirations and objectives. This phase ensures we have everything we need to create your brand that tells your story how you want it to be told.
The magic starts with our wordsmiths
Our creative process with the written word.
We set the tone of voice through an emotive brand proposition that sits at the heart of the brand and resonates with your customers. We then create the brand narrative that’s underpinned with brand pillars and a compelling brand promise.
Concept is king
Bringing your brand to life through creative design.
The early stage of our creative process is about high level, blue sky thinking where several concepts are developed which are aligned to the brand proposition. These concepts are honed into a final brand presentation giving careful consideration to colour palettes, photography, illustration, photography, typography with the ultimate goal of uncovering a final brand that will work across all formats and channels.
Protecting your brand
Creating brand guidelines for consistent application.
Brand is about consistency, and as such, we create comprehensive brand guidelines that are designed to keep the new brand consistent across all online and offline channels. Final digital and print ready assets are supplied so you and your suppliers have everything required to roll out the brand.
Shout it from the roof tops
Clear communication inside and out.
Before telling your customers what the new brand stands for, it’s important to make sure you tell your own people first as they need to believe in it and live it every day. We can support with launch plans and communication strategies to make sure your brand hits every audience.