The client
World Health Organisation work with 194 Member States, across six regions, and from more than 150 offices, WHO staff are united in a shared commitment to achieve better health for everyone, everywhere. The objective of GLAAS is to provide policy and decision-makers at all levels with a reliable, comprehensive global analysis of the investments and enabling environment to make informed decisions for sanitation, drinking-water and hygiene.
Colour palette
The brand told a clear story of what GLAAS was about. The lower case ‘g’ became a perfect device to show both sanitisation and drinking-water. We chose a limited colour palette of blues from pales, fresh tones through to a deep corporate colour.
Photography
Application
Corporate literature – Research Analysis
The main output was a series of research reports with monotone images complimented by clean typography and the flat blue colour palette.
Corporate literature – Annual Report
Statistics and charts were brought to life using mages of water to create engaging infographics.
