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Branding project for World Health Organisation GLAAS

The client

World Health Organisation work with 194 Member States, across six regions, and from more than 150 offices, WHO staff are united in a shared commitment to achieve better health for everyone, everywhere. The objective of GLAAS is to provide policy and decision-makers at all levels with a reliable, comprehensive global analysis of the investments and enabling environment to make informed decisions for sanitation, drinking-water and hygiene.

Colour palette

The brand told a clear story of what GLAAS was about. The lower case ‘g’ became a perfect device to show both sanitisation and drinking-water. We chose a limited colour palette of blues from pales, fresh tones through to a deep corporate colour.



Corporate literature – Research Analysis

The main output was a series of research reports with monotone images complimented by clean typography and the flat blue colour palette.

Corporate literature – Annual Report

Statistics and charts were brought to life using mages of water to create engaging infographics.