The client

Willerby are the brand leader in the design and manufacturer of holiday homes and lodges in the UK manufacturing over 7,000 units per year. They wanted to enter the Park Homes market with a new product range and wanted us to create a lifestyle brand to support the new venture.

Identity

The Park Homes by Willerby brand is all about a change of lifestyle in wide open, beautiful places. We developed a logo that felt relaxed and free with the use of a watercolour illustration. The choice of font reflected a premium brand with a modern, contemporary edge.