Wakefield Museums & Castles
A new brand for Wakefield Museums and Castles
With an endless source of fascinating stories across the six sites, Wakefield Museums & Castles allows visitors to delve into history, exploring tales of the naturalist Charles Waterton, discover their connection with liquorice and step back in time with the Romans. There’s even a caiman to be found under the floor!
Wakefield Council required a family suite of identities for three museums, two castles and a collections centre under the overarching Wakefield Museums & Castles brand, as well as providing a visual platform and guidelines for consistent application across each site.
They wanted each identity to tell a unique and compelling story from each site that required further investigation to understand the meaning. One such example is the nightingale for Wakefield Museum that was taken from a Charles Waterton diary entry.
“We love our new brand and logo suite. Thanks to the team at LJ who helped us uncover unique stories from each of our sites and brought them to life with wonderful icons”
Maya Harrison, Marketing Manager, Wakefield Museums
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We designed and created signage, wayfinding and interpretation boards at many of the sites. At Pontefract Castle, we developed a signage system that is aimed at a family audience and with child-friendly illustrations and tone of voice.
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