Active & Passive Fire Protection Marketing
We partner with fire protection companies to drive growth by sharpening their brand, building their online presence, and generating high-quality leads for the tiers, services, sectors, and regions that matter most to them.
We've found that many fire protection companies rely on recommendations and repeat work from existing relationships - which is a great testament to their business, but isn’t something that can be controlled or predicted.
We’ve worked with a range of businesses across the fire protection sector to build a continuous pipeline of the right type of enquiries they need, and to help convert them into sales - without relying on word-of-mouth and reputation.
How big is the opportunity?
Over the past decade, regulation and compliance have continually driven the demand for fire protection services, with the need being ever present.
Decision makers across a range of sectors such as hotels, healthcare, new developments and education are increasingly looking for fire protection services - the online opportunity is vast and growing.
To give you some examples of the size of the online opportunity - looking at just a few aspects of "fire protection", you'll see that there are thousands of Google searches every month in the UK:
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7,340
"fire risk assessment"
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4,680
"fire stopping and compartmentation"
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21,940
"Fire inspection"
How we've helped fire protection companies
We're experienced in working with a range of companies in passive fire protection - whether contractors, OEMs or distributors - helping them achieve their business goals by acquiring and converting more of the types of enquiries they need.
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131%
increase in service related keywords ranking in the top 3 position
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92.3%
increase in PPC enquiries
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70%
increase in organic visitors since the new website launched
One of the largest passive fire companies in the UK, we’ve worked with Checkmate Fire since 2000, helping them grow from £20m turnover to in excess of £70m.
Working closely with Checkmate’s SLT and their in-house brand and digital transformation teams, we developed their website, integrated it into Dynamics and are providing ongoing SEO and PPC services - continually driving traffic to their website that's aligned to their high-growth business objectives.
Greater London based Capital Fire Doors specialise in fire door installation, repairs & maintenance and fire stopping.
We partnered with Capital in early 2025, providing them with consultation, branding, website design & development and ongoing digital marketing services.
Our brand team worked closely with Capital's SLT to understand the 'why' of their business, resulting in their 'Building Trust. Protecting Lives' proposition.
One of the brands of Tremco CPG, Nullifire is an industry-leading intumescent fire protection coating for steel & concrete.
We provide Tremco with consultation and creative services - including the design and rollout of creative advertising campaigns.
Our proposition for this campaign was ‘Time is Ticking’ - putting time at the heart of the campaign with clear and stark messaging.
How can we help you?
It's our firm belief that in an industry where compliance is non-negotiable, credibility is king.
We can help bring your fire protection businesses to life, develop your credibility and enable your continued growth by ensuring your brand, website and ongoing marketing are as considered as the standards you uphold.
Branding
Our branding and design team is here to develop your brand using our Brand Clarity® process - to find your ‘why’ and develop the key propositions that will resonate with the active & passive fire protection market and the audience you want to attract.
Our branding process results in your tone-of-voice and emotive brand proposition, the design of your identity and visual style, and the rollout of your new brand across all of your marketing materials. Our aim is to present your business in a professional and cohesive manner - befitting the strict and regulated market you work within.
Website design and development
Taking a lead from your brand, key propositions and a solid review of your business objectives and market, we would design and develop your website to present the right structure and content for the audience you want to attract.
Our in-house digital team develop everything from simple point of presence brochure sites to complex product selector tools for OEMs and the correct selection of active fire stopping products.
All websites we develop are focussed on what matters most though - engaging with potential customers and generating leads for you.
Lead generation
Whether you’re expanding your product & service offering, or want to enter new markets or regions, our marketing team is here to develop the right messaging and select the right channels to generate the leads you want.
With several years of experience in working with active and passive fire stopping companies, we’ve helped our clients by generating leads though eye-catching advertising campaigns, attracting high intent customers via PPC campaigns, nurturing new relationships and contacts through LinkedIn marketing, and much more.