GEO agency, building greater visibility in AI search
Your potential customers are using AI to find businesses like yours more and more - are you visible enough for them to find you?
What is GEO?
Generative Engine Optimisation (GEO) is the process of improving how visible your brand is within AI-generated search results and responses.
While SEO focuses on helping your website appear in traditional search engines, GEO helps AI platforms better understand, reference and surface your business when users are researching relevant products, services and topics.
Defining your AI visibility opportunity
Effective GEO starts with understanding where your brand can make the biggest impact.
We assess how your business currently appears across AI platforms, where competitors are gaining visibility and which products, services and topics offer the strongest commercial opportunities. From there, we create a focused strategy around the searches and conversations that matter most.
Building content that AI can understand and trust
To appear within AI-generated answers, your content needs to be clear, useful and authoritative - as well as relevant to what users are searching for.
We create and optimise content around the topics that matter most to your audience, helping AI platforms better understand your expertise and giving your brand a stronger chance of being referenced when relevant questions are asked.
Building authority beyond your website
Strong GEO performance isn’t only shaped by what sits on your own website.
We look at how your brand is represented across the wider web, identifying opportunities to strengthen third-party mentions, citations and signals of expertise. This helps build a clearer, more consistent picture of your business for AI platforms to understand and reference.
Measuring your visibility in AI search
GEO needs to be measurable, not just visible.
We track how often your brand appears across relevant AI searches, where you’re being referenced and how that visibility changes over time, as well as how users from AI are interacting with your website. This helps us understand what’s working, where opportunities remain and how your strategy should evolve.
Delivering GEO with Brand Clarity®
Brand Clarity® is at the heart of everything that we do.
We cut through the noise and ensure your business is represented clearly and consistently across the places AI platforms look for information.
Extend your AI visibility with ChatGPT Ads
With ChatGPT Ads now available, brands can reach users while they’re actively researching, comparing options and looking for answers - in a quick and flexible way.
We can help you combine organic GEO with targeted AI advertising to build a stronger presence across ChatGPT.
