Museum & heritage
Over the last 35 years we’ve had the privilege of telling some of Britain’s most treasured heritage stories.
Museums & Heritage
We have an enviable track record in the museum, arts and heritage sector, and are proud to have created successful brands for a range of blue-chip clients some of which we’ve worked with for over 30 years.
Uncovering the stories
At the heart of every heritage brand is a great story. Love and loss. Conflict and courage. Rivalries, revolutions and secrets waiting to be found.
This is where we do our best work. We immerse ourselves in the detail, uncovering the stories that bring brands to life and give campaigns their meaning. You might call it a labour of love—but our Birmingham and Wakefield Museums case studies show exactly how that passion translates into powerful creative.
English Heritage is a charity that cares for over 400 historic sites across England, including internationally renowned landmarks such as Stonehenge and Hadrian’s Wall.
A cornerstone of their marketing efforts is the 350-page members’ handbook, which showcases all their sites and provides comprehensive visitor information, including maps, opening times, prices, transport details, and visitor highlights.
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20+
editions created
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350
page handbook
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750,000
copies printed annually
"I have personally worked with Ledgard Jepson for the last six years and have found them to be very professional, diligent and fun. They embrace challenges and can be relied upon to provide a creative solution, even within tight timelines. The team are a joy to work with."
Richard Leatherdale, Senior Content Production Manager, English Heritage
Read our full case study for English Heritage
Rebranding Birmingham Museums: the largest trust of its kind
Nine museums, with one unified vision.
Birmingham Museums Trust asked us to create a visual identity that could speak for all of their sites, from a city-centre gallery to a Jacobean mansion, without diluting their individual charm.
Our work drew on Birmingham’s long tradition of innovation to give the trust a unifying logo and a flexible system that adapts to each site's unique brand.
Uncovering Wakefield Musuems treasure trove of fascinating stories
Across their six sites, visitors can uncover tales of the cayman beneath the floor, learn about the pioneering naturalist Charles Waterton, explore the city’s connection to liquorice, and step back in time to the Roman era.
We were tasked to develop a family suite of identities for three museums, two castles and a collections centre under the overarching Wakefield Museums & Castles brand, as well as providing a visual platform and guidelines for consistent application across each site.
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Rebranding 180 years of history
The National Coal Mining Museum for England digs deep into the heart of what coal mining means for the region and the nation.
We replaced the previous logo because it was over‑fussy, hard to read and challenging to apply consistently (especially on merchandise). In re‑imagining the brand identity, we researched Caphouse Colliery’s history, then aligned our new typography and identity with historical pit‑head designs and colliery aesthetics. The distinctive orange hue in our new identity derives from the natural ochre that emerges in mine water at the pit, an iron‑rich strata cause the water to acquire a rusty‑orange colour, a characteristic visual tie to the site and its geology.
Signs with swagger
Bringing in unrestricted funding is a familiar challenge for any trust, and heritage is no exception. Inviting people to dip their hands in their pockets, even for much-loved local heritage, is never easy.
Barnsley has five historic sights, attracting over 1.2 million visitors annually so this offered the trust an opportunity to rethink the ask. The trust commissioned us to create signage that broke with convention, had a sense of humour and prompted visitors to pause, reflect on the value of free access, and consider giving back in kind.
A gallery worth its weight in gold
Birmingham Museums Trust asked us to develop an awareness campaign for the opening of a new gallery showcasing the prestigious Staffordshire Hoard, the largest Anglo-Saxon hoard in the UK, valued at over £5 million.
Attracting the general public to galleries can be a challenge, so we aimed to create a visually striking campaign. Alongside showcasing the incredible artifacts, we brought the story to life by featuring two official Anglo-Saxon re-enactors. Clad in authentically recreated swords, daggers, helmets, and furs, they became the captivating centerpiece of the campaign, bridging history and imagination.
Rebranding Doncasters rich heritage
Doncaster Council’s brand was dated and used inconsistently across internal and external communications.
They approached us with the task of auditing their marketing assets and recommending changes. Our primary concern was the quality of their crest. It was last updated in 1974 and was far too complex to be reproduced at small sizes.
Danum Museum and Gallery brand and icon development
As a key influence in the city's heritage and brand identity. This facility serves as a cultural hub for the community, including dedicated spaces for families and interactive digital content.
We were tasked to rebrand the identity along with a bespoke set of internal wayfinding icons, these were developed based on the shapes within the ‘D’ logo. A suite of over 20 bespoke icons were developed as part of the set.