Consistently delivering modular building leads through a sector-based approach

Our sector based approach

Pickerings Hire are one of the UK's largest providers of modular buildings for hire and sale.

Having designed and built the Pickerings website, Pickerings approached us to discuss how the website could work harder to generate more high quality leads. 

Working closely with Pickerings, we defined an approach with covered both service level and sector level, highlighting key sectors to target them. 

Upon identifying the sectors that we wanted to initially target, we created optimised landing pages that contained all the key points that were pertinent to each of those sectors. 

Each page was tailored to the needs and language of that audience, supported by strong, purposeful content, and built to perform in both organic search and paid campaigns. 

Over the 3 years that followed, our strategy has continually evolved, and we've explored a range of different sectors to find the areas that deliver the best via PPC. The results continue to deliver a continued stream of high-quality enquiries, with the cost per acquisition falling 34% year on year. 

 

  • 55%

    Increase in conversions

  • 34%

    Decrease in cost per acquisition year on year

  • 3+

    Years of continued success

"We always get a great service from Ledgard Jepson and their expertise is a great addition to our Marketing Team."

Emily Tomkinson, Pickerings Hire

Increasing engagement through our modular building tool. 

In an effort to increase engagement and enquiries via the Pickerings Hire website, we built an interactive tool which allows users to select from a range of modular units and map out their ideal solution, to submit it as an enquiry.  

The tool has become a focal point for engagement across our marketing efforts, generating a steady flow of high-intent, self-specified leads. It also demonstrates the flexibility of Pickerings’ offer in a way that’s easy to understand and quick to act on.

If you'd like to see the modular building tool in action, then visit Pickering's website here.

If you’d like to discuss how PPC can deliver for your business, please give us a call, send us an email or fill in the form below and we’ll get straight back to you.

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