Doubling the PPC enquiries of a leading safety lighting manufacturer
Our Approach
Wolf Safety is a leading manufacturer of hazardous area equipment that is based in Sheffield, with their products trusted across the globe.
After our team of developers designed and built the second iteration of Wolf Safety's website, we reviewed their existing PPC strategy, which had been untouched for several years.
We found several issues, including problems with their conversion tracking and outdated best practices, so we suggested overhauling their account and starting from fresh.
From afterthought to key asset
Our new approach completely redefined how Google Ads worked within the business, bringing what was previously an afterthought to the forefront, to become a useful tool that delivers measurable results.
Our initial strategy focused on identifying high-intent keywords relevant to wholesale and industrial applications, plus campaigns at various product and category levels.
Beyond our initial launch and optimisation, we made enough of a budget saving to expand our campaigns into different geographical markets, helping us to drive down the cost per conversion even more.
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127%
Increase in conversions year on year
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260%
increase in average session duration
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49%
Decrease in cost per conversion
Since we started working with Ledgard Jepson on our PPC, our results have improved dramatically - a direct result of their tactical skills and strategic, proactive approach. They’ve taken the time to properly understand our objectives and challenges, and work closely and transparently with us to continuously refine and push performance forward. Communication is always clear and constructive, and we really value the way they operate as an extension of our team.
Martyn Lee, Marketing Manager