Plant & Equipment Hire marketing that delivers

Every month there are over 400,000 searches on Google for Equipment Rental, Plant & Powered Access Hire. Are you getting a good share of those opportunities?

  • AER Rents logo
  • Banner Plant logo
  • Cleveland Hire logo
  • CPA logo
  • Sunbelt Rentals
  • Mainline logo
  • HSS logo
  • Mr Plant Hire logo

Trusted by a range of regional and national Equipment, Plant & Powered Access Hire companies to exceed their growth targets

Working with niche Equipment Hire specialists who cover specific sectors or regions, national companies who target large Tier 1 contracts and new-to-market challenger companies - we’ve been delivering a range of solutions to the Equipment Hire sector for over 30 years, focussing on deliverable results.

Whether you need full turnkey marketing services, periodic consultancy or ongoing services such as pay-per-click advertising and SEO, we can help you identify what will work best for your business, challenges and budget.

Flexible tactics - targeting your immediate and longer-term objectives

Whether you need to quickly get specific equipment on hire, ensure your equipment is in front of people during certain seasons or generally promote your full range of equipment, our flexible approach will help to get your equipment out of your yard and on hire.

Through tactics such as pay-per-click advertising, we can focus your budget when and where it works hardest for you, delivering the Equipment Hire enquiries that your business needs.


Measurable & accountable, with zero smoke and mirrors

We wouldn’t just work for you, we’d strive to become a valued extension of your business, working in partnership with you to help your Equipment Hire business grow.

Each month we’d meet and report clearly on exactly what you value seeing, whether that’s in-depth detail or simply an overview of the bottom line. Brand Clarity® is at the heart of everything we do and so our aim is to help you understand the 'how and why' of digital marketing, reassuring you that any money spent is an investment, not a cost.


Full service agency - at your service

From branding, brochures and business cards, to websites, video and animation, we’ve been around for over 30 years and have just about seen it all (with some interesting stories to tell!).

Digital marketing is just one part of the puzzle for Equipment Hire - so if you’re looking to refresh your brand, make your website more user-friendly, launch a new marketing campaign or do anything else creative, our in-house team has the experience and expertise to really make a material impact on your business.


Trusted Partners

As a trusted partner across a range of paid search services, we're recognised for our continually demonstrated expertise and proven success in delivering impactful campaigns.

We proudly hold Google Partner status which highlights us as a trusted supplier of Google Ads, which grants us a range of benefits including advanced tools, insights, and support directly from industry leaders, enabling us to deliver the best possible standard of service.

Delivering measurable and relevant results through Google Search Ads

Part of the AER Group, Mr Plant Hire provide Plant, Powered Access and a range of equipment for hire across the North London region.

After reviewing their existing approach to Google Ads, we found a range of issues with their account setup - many campaigns were targeting irrelevant terms which resulted in irrelevant enquiries, inflated and misleading reporting and a significant portion of their valuable budget being wasted.

We proposed a new strategy with ‘intent’ at the heart of it - marrying the equipment and regions that the business wanted to target with the search terms that their ideal customers were using.

Since taking on the management of their Google Ads we've delivered a range of flexible campaigns which continue to result in the enquiries that the business wants, whilst saving money on their budget - allowing them to explore other marketing opportunities such as attending events and local sponsorships that weren't previously feasible.

  • 39%

    reduction in bounce rate

  • 60%

    increase in page views

  • 40%

    reduction in ad spend

Working with Ledgard Jepson has been a game-changer. Their innovative approach and energetic team have revitalised our campaigns, giving them a fresh, impactful edge. Highly recommend for anyone looking to breathe new life into their digital marketing efforts!

Owen Whitehead, Head of Marketing, AER Rents

If you’d like to discuss how can we help ensure your equipment stays on hire, please give us a call, send us an email or fill in the form below and we’ll get straight back to you.

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