The client
Software2 are a UK based software company who provide application virtualisation software for Higher Education.
Bespoke lead generation website
We've worked with Software2 for a number of years and have recently upgraded their website. We carried out a core framework upgrade, redesigned their website templates and aspects of the user experience, and developed several new content features that enable Software2 to better explain their solutions to their audience and improve their indexation and rankings in search engines.
- Bespoke website development on our Content Management System (CMS)
- Web design optimised for predominantly US based audience
- Controls to create SEO friendly 'pillar pages'
- Tagged resource library
- Comprehensive website search
- Inline anchor module and de-coupled sub-navigation controls to aid the user journey through the website
- Password protected partner portal
- Integration with HubSpot
- Managed hosting
Having seen great success with our inbound strategies since Ledgard Jepson launched our website 3 years ago, we were keen to see where we could take the project to next. The knowledgeable team at Ledgard Jepson listened to our brief carefully, took the time to understand what we wanted to achieve and then suggested a series of specific amends and improvements, each with the view of further developing our lead generation capabilities.
What was implemented was not only a refreshed design, but additional conversion paths, key framework upgrades, technical SEO improvements and some entirely new content-marketing functionality, which should help us see our inbound leads increase dramatically! The world of web design moves very quickly and changes every day, but Ledgard Jepson have taken the time to help us stay ahead of the game, making key optimizations and providing ongoing support to future-proof our digital presence for years to come.
Peter Cooke – Marketing Manager
