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A-Plant

Delivering a complete digital solution for FTSE 100 company

The client

Part of the FTSE 100 company Ashtead Group plc, A-Plant is one of the UK's largest plant, tool and equipment hire companies, with over 185 Service Centres and 3,600 staff across the UK.

Bespoke multi-site, multi-lingual website

We developed a bespoke multi-site, multi-lingual website system for A-Plant to provide their divisions with their own standalone website with support for multiple languages. The website system has provided A-Plant with some 17 separate websites.

Since first being appointed to develop their website, the website has been extended considerably and we've created specific features and functions to aid many departments within A-Plant – marketing, HR, finance and IT.

The key features of the A-Plant website system include:

  • Bespoke CMS providing A-Plant and their divisions with intuitive and powerful controls to manage the structure and content of all of their websites
  • Integration with several different third-party platforms and systems, including A-Plant's own product and stock management system, SagePay, PayPal, CampaignMaster etc
  • Progressive profiling feature designed to encourage users to share their details with A-Plant as they progressively interact with the website
  • Bespoke e-commerce engine, available to all of the divisional websites
  • HR/Careers system – enabling A-Plant to publicise and manage applications for the many career opportunities across their divisions
  • 'Service Centre' location/search tool, integrated with Google Maps
  • Ongoing SEO consulation and services
  • PPC AdWords management
  • Fully featured blog

HR & Careers