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Iconic landmarks for Ezz Steel's outdoor ad campaign

We were commissioned to create a national brand recognition campaign to run across all other major cities in Egypt. The aim of the campaign was to remind people that Ezz Steel are still a major force in Egypt, despite the economic downturn and recent political turmoil.

The result was one of those ‘brain smile’ ideas that was too good to miss, blending the iconic pyramids silhouette with a single line of hot molten poured steel. The headline almost wrote itself!