Branding

We believe that branding is as much about the details as it is the big picture. When you’ve spent the last 25 years working with market-leading brands, we can say that with confidence.

From the words you choose to talk to a customer, to the logo that’s your public-facing mark, everything counts as your brand. We see it as our job to help you be distinctive and authentic in your marketplace.

Whether it’s time for a complete rebrand or you’d like a fresh perspective on your current identity, our experience stretches far and wide. We’ll tell you what we think, we won’t waste time and we’ll get your project moving.

We’re proud of our branding model that we invested time in to perfect. Experience tells us that while some challenges are common, there’s only one of your organisation, making the solution we develop for you unique.

That means you’ll get a comprehensive analysis from us of where your brand currently is, where it’s heading and where it should be. We’ll fit in with your organisation’s culture in order to understand how your brand works, and make recommendations that will make a real difference to your positioning, and your bottom line.

Our branding model covers:

  • Research and insight
  • Tone of voice, story, strapline and key messages
  • Visual identity, including logo, colour palette, typography, photography and illustration style
  • Brand guidelines
  • Application
  • Launch

From dynamic start-ups to sizeable bluechips, South Yorkshire to the US and Qatar, our branding experience crosses industry sectors and spans different cultures. Most of the branding work we do for businesses blossoms into long-term relationships. We think that’s down to the understanding we build up of a client’s business and the mutual respect which grows through the close-knit process.