Branding
Branding is an often over used and mis-used term in our industry. Agencies spout complex spin about branding and have you believe that it is some kind of black art.
We believe that branding should be logical, clearly explained and practical. We don't have a complex brand dodecahedron, mathematical formula or over elaborate theory for creating brands, we do however have an easy to follow, step-by-step approach to creating and implementing brands that's easy to understand and above all, enjoyable for both our clients and ourselves.
The reality is that every client is different, that's why we don't have a one-size fits all approach. Its about understanding where you are as a business and what you want to achieve and give you the appropriate, professional advice that works for your company and your budget.
If you take our client Eve for example. After several meetings discussing branding, logos, company acquisitions and brand structure, they got us in to take them on our step by step journey to brand repositioning from board level through to a communications plan and implementation. WorldEvents on the other hand did their own internal and external audit, research, mission, vision and values setting and came to us with the results. We then delivered a corporate identity to match their vision. Ezz Steel, our Egyptian friends had a very different brief. They had a clear, single-minded vision, and asked us to create an identity for which they could launch their new brand proposition as a major global player in the steel industry.
Whatever stage you think you are at, we will give you practical, no nonsense advice. Give us a call and see for yourself, branding is not as complex as some will have you believe.
