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A global digital experience for steel experts Ancon Ltd.

The client

Based in the UK, Mainland Europe, the Middle East and Australasia, Ancon Ltd is a leading designer and manufacturer of high-integrity steel products for the construction industry.

Multi-site, multi-lingual website

Given Ancon's international operations, we developed a bespoke multi-site, multi-lingual website that provides Ancon with a website for each of it's oversea operations. Ancon's new website system runs 6 separate websites in 5 different languages.

The Ancon website presents comprehensive data on their product range and presents users with a 'Construction Sectors' section that enables users to quickly discover which Ancon products are suitable for different sectors and the project experience Ancon has within each.

  • Bespoke CMS, providing Ancon with intuitive and powerful controls to manage the structure and content of all of their websites
  • Comprehensive downloads library, including a BIM object library
  • Product selector feature – allowing users to filter products based on a series of Questions and Answers with Ancon able to create as many product selector instances as they want
  • E-commerce style product page design and call-to-action panels maximising 'conversions'
  • Progressive profiling feature designed to encourage users to share their details with Ancon as they progressively interact with the website
  • Integration with Ancon's CRM for the collection of marketing data
  • Fully featured blog

Product Selector