The client
Based in the UK, Mainland Europe, the Middle East and Australasia, Ancon Ltd is a leading designer and manufacturer of high-integrity steel products for the construction industry.
Multi-site, multi-lingual website
Given Ancon's international operations, we developed a bespoke multi-site, multi-lingual website that provides Ancon with a website for each of it's oversea operations. Ancon's new website system runs 6 separate websites in 5 different languages.
The Ancon website presents comprehensive data on their product range and presents users with a 'Construction Sectors' section that enables users to quickly discover which Ancon products are suitable for different sectors and the project experience Ancon has within each.
- Bespoke CMS, providing Ancon with intuitive and powerful controls to manage the structure and content of all of their websites
- Comprehensive downloads library, including a BIM object library
- Product selector feature – allowing users to filter products based on a series of Questions and Answers with Ancon able to create as many product selector instances as they want
- E-commerce style product page design and call-to-action panels maximising 'conversions'
- Progressive profiling feature designed to encourage users to share their details with Ancon as they progressively interact with the website
- Integration with Ancon's CRM for the collection of marketing data
- Fully featured blog
- Managed hosting
