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Creating a brand identity for Sheffield Universities' MD's Club

The client

The Managing Directors’ Club is a collaboration between Sheffield University and Sheffield Hallam University. Its aim was to bring together leading regional business figures and academics, to exchange knowledge and ideas for future collaborations, and help create partnerships to support growth and prosperity.

Brand identity

The client wanted an identity with gravitas to attract the highest calibre of individuals to be members of the club. We produced a crisp and clean typographic solution with a limited colour palette, which included a metallic gold to emphasise quality and a premium touch.


Launch invitation

A high quality invite to the inaugural dinner was designed and printed onto premium stock with gold foil block to enhance the look and feel.