Sheffield World Cup Bid

When we were asked by Sheffield City Council to design the official bid for the World Cup 2018/2022 we jumped at the chance to combine our passion for football (well, some of us at least) with our passion for our home city.

The FA split the bid process into three distinct stages each of which had very exacting standards as well as some pretty challenging deadlines.

The first two documents were approximately 180 pages each and contained detailed information about both the Bramall Lane and Hillsborough stadia as well as hotel facilities, team base camps, accommodation, IT, health and safety, media, marketing along with a general profile of the city and its hosting of previous big events.

All told the document was a collaboration between all key stakeholders in the city each tasked to bring their respective sections up to speed under the control of Wayne Coyle, project coordinator who commented:

LJ really did produced a document of exceptional standard and one that we were very pleased to hand in to the FA. I hope this one was enjoyable as well as challenging; you should be very proud of the out put. I really do recognize that you have done over and above and the passion to get it right is very evident.

The final bid was in excess of 500 pages and had to be produced to the highest standards and accuracy. It was contained in a bespoke board wrap binder and slip case with laminated dividers.

Its a real shame that Team England were not successful with the bid to host the 2018 World Cup, but we are still really proud of the work we did on the Sheffield part of the bid.


Art Direction