The Advanced Manufacturing Park
Following a three-way pitch we were appointed to create a marketing campaign for the Advanced Manufacturing Park (AMP) Rotherham, which is internationally recognised for engineering, innovation, research and manufacturing excellence
The brief was to substantially increase enquiry levels of companies interested in locating to The AMP and to promote the benefits of how businesses locating to the park can collaborate with a community of innovators including The Welding Institute (TWI), Castings Technology International (Cti), Boeing and Rolls Royce Factory of the Future.
Our project started by conducting a month long period of research and the findings formed the basis of our campaign.
We delivered:
- Data research and building of a new target base
- A new creative concept for use across all media
- Creative & architectural photography
- Design & build of a new Website
- Media campaign with onsite PR
- Monthly Ezines
- Monthly internal communications
- Event support
- Project management
- Monthly reporting
- Final campaign evaluation
Evaluation of the campaign showed our work has significantly contributed to 17 new occupiers taking space at the park and Rolls Royce has announced a Nuclear Manufacturing Research Centre to be built onsite. We are pleased to announce that our marketing contract is extended for a further twelve months and we are learning a lot about advanced manufacturing in the process.
