T. Bailey website
T. Bailey is a nationally renowned investment boutique nestled in the heart of Nottingham (actually being based in the Sherriff of Nottingham's old house!). In 2009, T. Bailey approached us to review their marketing materials, including their website.
Working with T. Bailey we rationalised their information architecture and worked hard with them to find ways to reflect their business spirit and considerable knowledge and expertise online. Our aim was to create a website that users would want to return to again and again, which we achieved by creating a homepage that included lots of interest pieces; snippets of relevant information - both about T. Bailey and about the wider financial industry. Through the use of various information feeds and with T. Bailey embracing the new communication channels and methods proposed (twitter, thought-leadership ediorial etc) T. Bailey is now able to reinforce its position as an authority within their industry, which has inevitably led to greater press and investor interest.
The complete digital project included the website strategy, design,development and details on the online promotion of the new T. Bailey website. As part of the development, a custom CMS (content management system) was developed providing T. Bailey with the ability to manage both the structure and content within their website.
We are very proud of what we have achieved with the T. Bailey website, particularly in how by embracing new technology, digital marketing channels and principles, T. Bailey have been able to rethink how they communicate their business both on and offline.
