Meadowhall
One of the UK's biggest shopping centre destinations, Meadowhall boasts over 280 retail stores and attracts 25 million visitors per year...that's a lot of shoppers!
Earlier this year, after deciding it wanted a platform on which to showcase the great brands it offers to people in Yorkshire, the marketing team sought our services and challenged us to create a brand new 40-page high fashion customer magazine. This was a dream job for our resident fashion fanatic and shoe obsessed PR manager who not only loves to wear the latest trends but loves to write about them too! So, we wrote the magazine, art directed it, named it, designed it and managed the entire process. Meadowhall were pretty chuffed with how it looked - so much so we've been asked to write the Autumn and Christmas editions too.
In addition to the magazine we've also been working on some of the centre's biggest events and marketing activity, creating eye catching design to promote four weeks of exclusive pop-up boutiques and a summer-long Talent Academy, hosting workshops for youngsters in dance, music, sport, fashion and more. Not only have our design and copywriting team worked very closely with Meadowhall to develop the creative concepts for these events but we've also managed and produced all the marketing collateral to support them.
