Ledgard Jepson

Geographical Association website

The Geographical Association (GA) are committed to ‘furthering the learning and teaching of geography' within primary and secondary schools. The GA website includes free teaching resources, a large online shop and a password protected member's only area, allowing members of the GA to view members-only resources and purchase items at discounted rates.

In 2009 we were commissioned by the Geographical Association to completely modernise their website. With some 900+ pages, we worked with them to rationalise their information architecture to devise new methods of displaying their considerable information to their audience. The final solution was a newspaper type design which through the careful use of a strict grid system allowed us to display a huge amount of information in discrete, easy to digest chunks. Implementing the design allowed us to bring the Geographical Association website up to date with best practice for website mark-up and SEO (search engine optimisation), ensuring that the considerable information that they communicate is accessible to all.

The Geographical Association website includes a bespoke CMS (content management system) that allows them to control both the structure and content of their website. They can create new pages, choose how the information is displayed, create clear links between their data and generally recompose any pages as and when they need to. The CMS also allows the GA to manage their members only resources and all of their ecommerce activities.

We are very proud of our long-standing relationship with the GA and the new website that we have designed and developed for them.

Client: The Geographical Association

What the client said:

I have worked with Ledgard Jepson for five years and during that time they’ve helped us develop our website into a well used and well respected resource. Our flagship site www.geography.org.uk was relaunched in September 2009 to great acclaim with visitor numbers and search rankings improving within weeks. The digital team has always offered fantastic support, presenting simple solutions to problems and translating my ideas into a reality. As our needs have changed over time, Ledgard Jepson have helped us to adapt with a design overhaul here and a new content management system there... I know I can always trust the team to produce high quality designs, user-friendly admin tools and to offer me accurate jargon-free technical support whenever I need it.

Anne Greaves, Website Manager