Ezz Steel
Ezz Steel is the largest steel producer in the Middle East. Based in Egypt, Ezz Steel is its nation's market share leader with over 60 per cent. Ezz Steel is one of Ledgard Jepson's international clients with whom we have a strong professional relationship built upon trust, the quality of our services and customer care and liaison.
In 2008, they approached Ledgard Jepson to look at their corporate identity, brand, marketing materials and corporate documents with a view to bringing them up to date and in line with global producers like Ancelor Mittal and Corus.
We devised a corporate mark that reflected the corporate status, confidence and ambition of the company. The ‘e' icon represents both the sun, symbolising a new dawn and a bright future for Ezz Steel and the product of hot rolled steel. This translated through into a comprehensive brand guidelines document outlining a consistent approach to photography and tone of voice and application to printed materials, stationery, signage, workwear, livery, advertising and exhibitions.
We continue to work closely with Ezz Steel, and to date have produced their long products and flat products brochures, corporate brochure and folder, global advertising campaign, exhibition system, website (www.ezzsteel.com) and both a printed and web based annual reports.
