A new brand for Brum
In June 2014 we were delighted to be awarded the contract to rebrand Birmingham Museums Trust and the nine heritage sites under its care.
After a five-way pitch we received the news that we had been successful, and a huge sense of relief fell over the team involved. The pitch process had been exhaustive and in-depth as we poured through website after website on the history of our second largest city. We are now experts on characters from Birminghams’ past we had never heard of before like Matthew Boulton, John Baskerville, James Watt, Erasmus Darwin and Josiah Wedgwood.
Our research literally wallpapered an office and no stone was left unturned to find the perfect solution that was relevant and steeped in history. We presented three routes, each very different in its approach and tone of voice. The route that was finally chosen is more or less exactly what was developed in the case study you can see in the branding section of our website, which is testimony to the amount of effort that went into the pitch.
Watch this space in 2015 for more items added to this case study, including a campaign to market the opening of the new Staffordshire Hoard Museum which is already ahead of visitor targets.