Frenchgate Shopping Centre
Designing any Christmas campaign can have its challenges at the best of times, but in July during the summer holiday season it was particularly challenging for the LJ creative team!
Our brief was to create a Christmas campaign that would form the concept for the Frechgate Shopping Centre TV commercial, as well as a broad range of traditional print based advertising such as 6 sheet, 48 sheet and bus advertising.
The campaign concept "For those who…" plays on the various types of Christmas shoppers from last minute shoppers to those who are indecisive, and gives Frenchgate a base from which to communicate their key selling points such as their new Santa’s Grotto, over 120 stores, and their gift wrap service etc.
They are so pleased with the concept that they are already looking to widen its use to make it work across the year for other major campaigns such as Valentine’s Day and Mother’s Day.