St Luke’s Hospice is arguably one of Sheffield’s best known charities, caring for people across the city with incurable diseases.
They wanted a fresh, bold, vibrant new brand, that not only aligned with their newly defined set of values, but also with their ambitious plans for growth and becoming a renowned centre of excellence in palliative care.
We jumped at the opportunity to work with the high profile charity, and after a 3-way pitch, we were delighted when our concept was chosen by the board of trustees in early 2015 to lead the charity forward.
The result is a strong, bold, single colour hand-written identity which is both easy and cost-effective to apply across all online and offline media and touch points. The subtle upturning of the swoosh under the logo along with the heart that replaces the apostrophe both help reflect their values and create a positive ‘smiling’ brand.
The bright magenta pink was chosen to once again reflect a bold new future and ensure that the brand stands out whenever it is applied alongside other charities. A softer pastel colour palette was also selected to counter the bright magenta and help deliver some of the more sensitive messages associated with the hospice.
We didn’t want to create just another hospice charity logo using all the cliché icons and colours. We wanted to help make St Luke’s stand out, be brave and live their values through their brand.David Exley Creative Director, Ledgard Jepson
Working with Ledgard Jepson on the rebrand of St Luke’s has been an extremely positive experience. Right from the start, from the creation of the design brief they were keen to get under the skin of St Luke’s and where it needed to go. They consulted with us at every step of the journey, seeking our opinion, guiding where necessary, and exploring whatever avenues we asked them to, which made for a really creative and robust new visual identity that is aligned with our ambitious new plans.Su Hemming Head of Marketing, St Luke’s