Lifelong Learning UK (LLUK) enlisted Ledgard Jepson’s marketing and creative teams to launch a pilot programme to combat the current national shortage of tutors for construction courses.

The scheme, in partnership with Construction Skills and SummitSkills, targeted skilled workers whatever their background, qualifications or experience, and offered them the opportunity to pass on their valuable knowledge to the building and construction professionals of the future, via the classroom.

To achieve this, Ledgard Jepson developed an advertising and direct marketing strategy to target all of those with a construction or building background—via the national press, radio ads, static and mobile outdoor advertising and a z-card flyer, each directing interested candidates to text or call to register their interest.

More than 4,500 people responded, vastly exceeding expectations and making it one of the most successful campaigns LLUK has ever conducted.

Sue Gill of LLUK said: “It’s vital that new recruits in the construction and building industry have the skills to do the job right first time, and the best way to get this knowledge is from someone with hands-on experience. Thanks to the success of our marketing campaign we now have a wealth of candidates at our disposal to do just that.”

LLUK was so impressed that it recently appointed Ledgard Jepson to handle a national advertising campaign for a new business interchange project.