Following a fully integrated marketing campaign by Ledgard Jepson, a landmark residential development in the heart of Sheffield sold 40% of its apartments nine months before completion.

Property developer The Raven Group asked Ledgard Jepson to target buyers for Kelham Riverside’s mix of one- and two-bedroomed luxury apartments. Complete with timber-decked terraces and riverside views, the £43m development forms part of a stunning new urban village, complete with bars, restaurants, shops, in a tranquil waterside setting.

Ledgard Jepson’s creative, communications and new media teams delivered a comprehensive marketing campaign incorporating press advertising, all printed materials, external advertising/site boards, event management of the show suite launch, promotional DVD, brochure, PR to print and broadcast media, and website.

Clive Wilding, director of The Raven Group, said: “We’re thrilled with the response to our marketing campaign and with sales to date at Kelham Riverside. Ledgard Jepson has brought this development to life whilst still in its build stages, and has positioned it perfectly to appeal to our target market.”