Egypt-based Ezz Steel is the largest steel producer in the Middle East, with over 60% of domestic market share and an international reputation for quality and service.
Ledgard Jepson has developed a range of dynamic marketing and corporate information materials for the company, helping to raise Ezz’s profile even higher in local and international markets. Our branding and marketing specialists developed striking concepts for use across the annual report and product catalogues, and art-directed photography for use in industry-specific advertising.
This company is delighted with the results. George Matta, from EZZ Steel, said the annual report had hit the mark: "A well-designed report that made quite an impression on stakeholders,” he said. “As the group’s first annual report, it has indeed facilitated our efforts to reach and attract target investors. Ledgard Jepson is to be commended for a job well done!"
He also said that one of the product catalogues was: "An excellent piece of design and copy work that blends creativity with technical information to produce a strong sales tool. Our brand name received a big boost at high-profile exhibitions and conventions thanks to this attention-getter!"
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