Sheffield Digital Campus is a multi-million headline project being developed in a prime location in the city.The campus will provide a bespoke home for pioneering digital, ICT, multi-media and creative companies across the scale from start-ups to mature businesses. The campus is destined to be one of the most technologically advanced business centres of its type in Europe and will offer, on completion, an impressive 600,000 sq ft of space.Partners in the scheme include the developer Scarborough Development Group Plc and GMI Holdings Ltd, Sheffield City Council, Creative Sheffield, Yorkshire Forward and Objective One.
Ledgard Jepson was commissioned to develop two key areas of the communications of the project. The first was to support the development and writing of a marketing strategy to map out strategic timescales before the start of the build project and the second more recent project - to devise and construct a new look website highlighting the project to stakeholders. The latter project also involved creating e-invitations for the project launch in November 2007 in tandem with the website relaunch.
Our team of marketing and communications experts researched and created a far-reaching detailed strategy which highlighted the strategic importance of robust communications to key audiences ahead and during the construction phases. This in-depth document acted as the platform from which communications activity should be built and developed in phased activity over the lifespan of the project to raise awareness and highlight Sheffield Digital Campus as a leader in its field and an innovator.
The website development was pioneered by our New Media specialists who have developed a fully content managed site. The system is modular based and is a scalable solution enabling the site to grow with the project. The visually appealing website was crafted to underline the dynamism of Sheffield Digital Campus and its determination to be a leading centre of excellence.
The principal partners approved the marketing strategy which is being used to help direct communications while the striking website is/has been launched to a wide array of stakeholders within and outside of the city.
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