The Raven Group is an entrepreneurial residential and commercial property development business, with specialisms in international hotel, resort and second-home opportunities as well as Grade I and II listed-building conversions. It is established as a world leader in residential property.
Kelham Riverside is a £43m residential development on Kelham Island (a historic part of Sheffield which had long been earmarked for major urban regeneration). Proximity to the city centre and eye-catching Victorian architecture made this an enticing location for the development of a contemporary urban village community with peaceful waterside scenery.
Ledgard Jepson was asked to provide a fully integrated marketing service for Kelham Riverside, targeting owner/occupiers and first-time buyers.
We delivered a comprehensive campaign for the development, incorporating press advertising, all printed materials, external advertising/site boards, event management of the show suite launch, promotional DVD, brochure, PR to print and broadcast media, and website.
40% of apartments were sold off-plan following the launch of the first phase. The client reported a strong customer response to all press and broadcast media, with an increase in sales during the period of distribution directly attributable to the media campaign. As a result of this success, a second-phase refurbishment of an adjacent Grade-II listed building is planned.
The National Health Service in Yorkshire and the Humber has become the latest high profile client for Ledgard Jepson.
Read full storyA leading organisation promoting the development of sports science has been delighted with Ledgard Jepson’s work in spreading the word about its pioneering work.
Read full storyFollowing a fully integrated marketing campaign by Ledgard Jepson, a landmark residential development in the heart of Sheffield sold 40% of its apartments nine months before completion.
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