As a leading global event and conference organiser with more than 20 years’ experience, and a turnover in excess of £28 million, WorldEvents creates and manages original events across the world. Their client list includes many major brand names including AOL, Astellas, Chanel, COI, Deloitte, GlaxoSmithKline, Heinz, Johnson & Johnson, L’Oréal, NHS and Philips. In 2006 they managed 340 events in over 35 countries for over 33,000 delegates.
WorldEvents’ vision is to become one of the leading international live events agencies in the world. To help them achieve this, they needed to reposition their brand to demonstrate that they are a global business offering full-service event solutions.
Ledgard Jepson has been a preferred supplier to WorldEvents since 2000, and has worked with them on the creative side of several events. We created a new identity that reflected the strategic positioning of the company and its values. This was rolled out to the company at their annual conference and was then implemented across all internal and external collateral, website, signage, and even clothing, to promote the brand’s values to their staff and clients across the world. The final result is a modern, fresh, typographic brand identity which reflects the company’s vision for its next stage of growth.
Sales and marketing director Mark Saxby commented, “Ledgard Jepson has delivered a fantastic identity, and has worked closely with us to create a brand that will act as a springboard for our future growth as we invest in the group’s next stage of development”.
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